Our experience in research and planning, organizational development, industrial design, architecture and communications affirms our belief in the tools of design and innovation to reshape our world. Together we can build the pathways to a greener, healthier world.
Cheryl believes strongly that to achieve a sustainable future we need to focus more on where we need to go, the new economy vs. incremental changes where we have been. To transition to a sustainable and green economy we need to support and incentivise innovation - social, technological and systemic innovation - at all levels of business, government/policy, the economy and lifestyles. This will be the challenge and opportunity of the next decade.
Cheryl is an experienced business and sustainability professional most recently working with leading multi-national companies on collaborative action projects for sustainable development with The World Business Council for Sustainable Development (WBCSD). The WBCSD is a CEO-led global business association of over 200 multinational corporations with a shared commitment to sustainable development and business leadership for change.
While at the WBCSD, from 2004 through 2009 Cheryl has worked with WBCSD company members on business and society issues and was the focal point for two workstreams: Sustainable Consumption & Consumers; and Valuation & Capital Markets in the WBCSD’s Business Role Focus Area.
Cheryl led the WBCSD’s work on sustainable consumption and lifestyles, exploring the relationship between business activities, consumer behavior and environmental and social challenges. In 2009 Cheryl has worked with leading global companies to define the sustainable lifestyle, and to explore critical triggers to behavior change.
Cheryl also led a WBCSD initiative which brought business together directly with financial institutions to accelerate action on valuing sustainability in the capital markets. In 2008 Cheryl designed and facilitated a workshop series in 6 global markets which brought company managers and investment managers face to face with the aim to unlock sustainable value and the new financial materiality. This initiative built on the WBCSD’s expertise in sustainability reporting & accountability where Cheryl was a member of the core team since 2004.
In 2008-2009 Cheryl was a contributor to the WBCSD’s thought leadership on a business vision for sustainability in 2050. This scenarios-inspired process brought together 29 global companies and wide range of global stakeholders to define a world on track to sustainability by 2050, the pathways of change needed and, the future agenda for business.
In 2001-2004 Cheryl was focused on the health agenda, designing a process for dialogue between company executives, medical professionals and hospital administration for The Hospital for Sick Children in Toronto, Canada. This dialogue aimed to shift perceptions from making sick children better, to preventing children from getting sick.
Cheryl has 14 years of business experience spanning the consumer goods, advertising, finance, health, chemicals, new technologies, NGO and public sectors with 8 years working at the intersection of business and sustainable development. Cheryl is Canadian and throughout her career has worked and lived in Australia, Canada, Colombia, South Korea, and is currently based in Geneva, Switzerland.
Since moving to Geneva in Cheryl has co-founded two professional networks of Geneva-based professionals working on sustainable development and corporate responsibility: CSR Geneva (co-founded in 2005) and Sustainable Finance Geneva (co-founded in 2007).
